Ah, childhood, such a carefree time when your only concerns were, playtime, dinner time, penny sweets and of course fretting about wrinkles and fine lines, remember those days?
Confused?
Well so were we, although it seems that maybe eight year olds do have a desire to ‘hold back time’ (to where we don’t know), as U.S retailer Wal- Mart (the brand that British supermarket Asda is now a subsidiary of) is preparing to a launch a ‘mom approved’ beauty range that is not only natural but tackles the issue of fine lines.
The ‘Geogirl’ range is to be aimed at girls aged eight to twelve years old and will have products from blushes and mascaras to mists and cleansers which will be named with the infamous text language, such ‘QTIPI’ (cutie pie) and ‘FYEO’ (For your eyes only).

Now sure this is a totally innocent product. There is NO risk of over sexualising children, no risk of further loss of childhood in a society with a great saturation of music videos, mobile phones and adult inspired clothing. Goodness forbids that a company should profit from any such thing, this would be far too disturbing, for your eyes only?
As our American cousins’ say, GO Figure…
We love fashion and dressing up as children but is this one step too far? Let us know
In the meantime for strictly grown girl fashion, just take a peak here
Confused?
Well so were we, although it seems that maybe eight year olds do have a desire to ‘hold back time’ (to where we don’t know), as U.S retailer Wal- Mart (the brand that British supermarket Asda is now a subsidiary of) is preparing to a launch a ‘mom approved’ beauty range that is not only natural but tackles the issue of fine lines.
The ‘Geogirl’ range is to be aimed at girls aged eight to twelve years old and will have products from blushes and mascaras to mists and cleansers which will be named with the infamous text language, such ‘QTIPI’ (cutie pie) and ‘FYEO’ (For your eyes only).
Now sure this is a totally innocent product. There is NO risk of over sexualising children, no risk of further loss of childhood in a society with a great saturation of music videos, mobile phones and adult inspired clothing. Goodness forbids that a company should profit from any such thing, this would be far too disturbing, for your eyes only?
As our American cousins’ say, GO Figure…
We love fashion and dressing up as children but is this one step too far? Let us know
In the meantime for strictly grown girl fashion, just take a peak here
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